UNDER ARMOUR / STYLING DIRECTION

BOUNCY TEE

BOUNCY TEE

One shirt. Two completely different people. The challenge was giving Gunna and Parker McCollum their own worlds without making the campaign feel like two separate ideas.

Gunna recording in the Bouncy Tee campaign
Parker McCollum with guitar in the Bouncy Tee campaign
François Arnaud portrait in Under Armour HeatGear
François Arnaud lifting from behind, showing Under Armour HeatGear texture
François Arnaud in profile on the gym floor for Under Armour

CAMPAIGN CREDITS

CLIENT

CLIENT

UNDER ARMOUR

UNDER ARMOUR

CREATIVE DIRECTOR

ALEX BARDOFF

PRODUCTION

ERINN KAHLE

LYLA NICKOLES
AUTUMN MASCHI

STYLING DIRECTOR

CHAD MOLIQUE


STYLIST


BOBBY WESLEY

TALENT

GUNNA

PARKER McCOLLUM

GUNNA

PARKER McCOLLUM

YEAR

YEAR

2026

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