CREATIVE DIRECTION / STYLING / IMAGE / CONSULTING

I TURN IDEAS INTO IMAGES PEOPLE REMEMBER.

I TURN IDEAS INTO IMAGES PEOPLE REMEMBER.

I TURN IDEAS INTO IMAGES PEOPLE REMEMBER.

I lead creative direction, styling, and image strategy for brands, campaigns, athletes, and talent, from the first idea through execution.

I lead creative direction, styling, and image strategy for brands, campaigns, athletes, and talent, from the first idea through execution.

Two athletes in a car for We Are Football

POINT OF VIEW

NOT EVERY PROJECT STARTS WITH A
FINISHED IDEA.

NOT EVERY PROJECT STARTS WITH A
FINISHED IDEA.

NOT EVERY PROJECT STARTS
WITH A
FINISHED IDEA.

The starting point might be a campaign brief, a product, a talent opportunity, or an unfinished idea. I turn it into a clear visual direction, then lead the styling and execution needed to bring it to life.

The starting point might be a campaign brief, a product, a talent opportunity, or an unfinished idea. I turn it into a clear visual direction, then lead the styling and execution needed to bring it to life.

NEW CAMPAIGN OR LAUNCH

You have the product, the athlete, or the moment. You need the right concept and look to make it land.

REBRAND OR RESET

Your image no longer reflects where you’re going. Let’s realign the visuals with the vision.

NEXT LEVEL POSITIONING

You’re ready to be seen differently. I’ll build an image that feels specific, recognizable, and true to where you’re going.

ONGOING CREATIVE PARTNER

You need a trusted creative partner to lead the image and keep it moving in the right direction over time.

Under Armour athletes in a cinematic campaign setting.

FOR BRANDS + CREATIVE TEAMS

BUILD A CAMPAIGN WITH A POINT OF VIEW.

BUILD A CAMPAIGN WITH A POINT OF VIEW.

I take the work from the first idea through the final image. Concept. Casting. Styling. All of the decisions that make a campaign feel clear, specific, and like it could only belong to you.

CAMPAIGN CREATIVE DIRECTION

STYLING + IMAGE DIRECTION

BRAND IMAGE CONSULTING

FOR ATHLETES + TALENT TEAMS

BUILD AN IMAGE PEOPLE RECOGNIZE.

BUILD AN IMAGE PEOPLE RECOGNIZE.

An image is more than a single look. I build a visual language around who you are, then carry it across appearances, partnerships, content, and campaigns.

EVENT + APPEARANCE DIRECTION

PERSONAL BRAND FOUNDATION

ONGOING PERSONAL BRAND DIRECTION

BRAND CAMPAIGN VISUAL DIRECTION

François Arnaud in profile for Under Armour
François Arnaud in profile for Under Armour

START A CONVERSATION

HAVE SOMETHING IN MIND?

HAVE SOMETHING IN MIND?

WORK WITH ME ↗︎