STYLING / ATHLETE IMAGE / PERSONAL BRAND / CREATIVE DIRECTION

POINT OF VIEW
A STRONG IMAGE DOESN’T START WITH THE CLOTHES.
THE PERSON
Understand who the athlete is, what matters to them and where they want to go.
THE POINT OF VIEW
Define what makes them distinct and how that should look and feel.
THE IMAGE
Carry that direction across personal style, appearances, partnerships and campaigns

FOR ATHLETES + THEIR TEAMS
A recognizable image is not built through one look or one campaign. I build a clear direction around who the athlete is, then carry it across personal style, appearances, partnerships, content and campaigns.
EVENT + APPEARANCE DIRECTION
Creative direction and hands-on styling for a specific appearance, press moment or event. From wardrobe recommendations and fittings through the final look.
The work can start with one appearance, a campaign or a broader conversation about image and creative direction.
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