STYLING / ATHLETE IMAGE / PERSONAL BRAND / CREATIVE DIRECTION

I BUILD THE IMAGE.
NOT JUST THE LOOK.

I BUILD THE IMAGE.
NOT JUST THE LOOK.

I BUILD THE IMAGE.
NOT JUST THE LOOK.

I help athletes define how they want to show up, then build and carry that image across personal style, appearances, partnerships and campaigns.

I help athletes define how they want to show up, then build and carry that image across personal style, appearances, partnerships and campaigns.

Two athletes in a car for We Are Football

POINT OF VIEW

A STRONG IMAGE DOESN’T START WITH THE CLOTHES.

It starts with understanding the athlete. Who they are. What makes them distinct. Where they want to go. From there, I build a clear direction and use styling, creative direction and image strategy to bring it to life.

It starts with understanding the athlete. Who they are. What makes them distinct. Where they want to go. From there, I build a clear direction and use styling, creative direction and image strategy to bring it to life.

THE PERSON

Understand who the athlete is, what matters to them and where they want to go.

THE POINT OF VIEW

Define what makes them distinct and how that should look and feel.

THE IMAGE

Carry that direction across personal style, appearances, partnerships and campaigns

Under Armour athletes in a cinematic campaign setting.

FOR ATHLETES + THEIR TEAMS

BUILD AN IMAGE PEOPLE RECOGNIZE.

BUILD AN IMAGE PEOPLE RECOGNIZE.

A recognizable image is not built through one look or one campaign. I build a clear direction around who the athlete is, then carry it across personal style, appearances, partnerships, content and campaigns.

EVENT + APPEARANCE DIRECTION

Creative direction and hands-on styling for a specific appearance, press moment or event. From wardrobe recommendations and fittings through the final look.

PERSONAL BRAND FOUNDATION

A clear visual direction built around who the athlete is and what they want to build. Personal style recommendations, visual references and practical guidance give the athlete and their team a shared starting point.

PERSONAL BRAND FOUNDATION

ONGOING PERSONAL BRAND DIRECTION

An ongoing creative and styling relationship that puts that direction into practice. Guidance across wardrobe, appearances and brand opportunities as the athlete’s career and personal style evolve.

ONGOING PERSONAL BRAND DIRECTION

BRAND CAMPAIGN VISUAL DIRECTION

Creative and styling direction for an athlete’s brand partnerships and campaigns. Shape the visual approach, wardrobe and on-set decisions so the athlete feels like themselves within the brand’s story.

BRAND CAMPAIGN VISUAL DIRECTION

FOR BRANDS + CREATIVE TEAMS

BUILD A CAMPAIGN WITH A POINT OF VIEW.

I take the work from the first idea through the final image. Concept. Casting. Styling. All of the decisions that make a campaign feel clear, specific, and like it could only belong to you.

STYLING + IMAGE DIRECTION

Product storytelling, wardrobe strategy, fittings, talent collaboration, and on-set visual leadership.

BRAND IMAGE CONSULTING

Outside perspective for brands evolving their styling and visual direction, from seasonal point of view and standards to how that direction carries across campaigns.

CAMPAIGN CREATIVE DIRECTION

Campaign concepts, visual language, casting, styling, and creative leadership from brief through execution.

François Arnaud in profile for Under Armour
François Arnaud in profile for Under Armour

WORKING TOGETHER

WORKING TOGETHER

WORKING TOGETHER

The work can start with one appearance, a campaign or a broader conversation about image and creative direction.

I work directly with athletes and alongside their agents, publicists, marketing teams and production partners. My focus is the creative direction and styling, connecting the thinking behind the image with the decisions that bring it to life. For brands, I partner with internal creative, marketing and production teams based on what the project needs.

I work directly with athletes and alongside their agents, publicists, marketing teams and production partners. My focus is the creative direction and styling, connecting the thinking behind the image with the decisions that bring it to life. For brands, I partner with internal creative, marketing and production teams based on what the project needs.

We start with what’s needed, what’s already in place and where I can be useful. From there, we agree on the scope, timing and what I’ll deliver.

We start with what’s needed, what’s already in place and where I can be useful. From there, we agree on the scope, timing and what I’ll deliver.

FOR BRANDS + CREATIVE TEAMS

BUILD A CAMPAIGN WITH A POINT OF VIEW.

I take the work from the first idea through the final image. Concept. Casting. Styling. All of the decisions that make a campaign feel clear, specific, and like it could only belong to you.

CAMPAIGN CREATIVE DIRECTION

Campaign concepts, visual language, casting, styling, and creative leadership from brief through execution.

STYLING + IMAGE DIRECTION

BRAND IMAGE CONSULTING

START A CONVERSATION

HAVE SOMETHING IN MIND?

HAVE SOMETHING IN MIND?