CLIENT / UNDER ARMOUR
TALENT / FRANÇOIS ARNAUD
YEAR / 2026

CAMPAIGN INTRODUCTION
A stripped-back visual language built around HeatGear, physicality and presence. The styling kept the product unmistakably Under Armour while creating space for François to bring his own confidence to the frame.
ROLE / STYLING DIRECTION
Led the visual outfitting direction, working closely with François and his stylist across fitting, product selection and on-set refinement.
CAMPAIGN FILM


CAMPAIGN CREDITS
CREATIVE DIRECTOR
ALEX BARDOFF
DIRECTOR
MAT + KAT
PRODUCTION
ERINN KAHLE
EMILY BOIS
NICOLE PROKES
STYLING DIRECTOR
CHAD MOLIQUE
STYLIST
LUCA KINGSTON
NEXT PROJECT / 02

