UNDER ARMOUR / STYLING DIRECTION
A white shirt. Shorts. Sneakers. There was nowhere for the styling to hide, which was exactly the point. Every decision came down to fit, proportion and making the simplest version of the product feel unmistakably Under Armour.



CAMPAIGN CREDITS
CREATIVE DIRECTOR
ALEX BARDOFF
DIRECTOR
MAT + KAT
PRODUCTION
ERINN KAHLE
EMILY BOIS
NICOLE PROKES
STYLING DIRECTOR
CHAD MOLIQUE
STYLIST
LUCA KINGSTON
TALENT
FRANÇOIS ARNAUD
2026
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