UNDER ARMOUR / STYLING DIRECTION

GOING BANANAS

GOING BANANAS

Rather than relying on traditional gym intensity, the campaign leans into the personalities of Rac and KJ. Their humor, constant banter, and competitive friendship bring a lightness that makes the story feel authentic from beginning to end.

Rather than relying on traditional gym intensity, the campaign leans into the personalities of Rac and KJ. Their humor, constant banter, and competitive friendship bring a lightness that makes the story feel authentic from beginning to end.

CAMPAIGN CREDITS

CLIENT

CLIENT

UNDER ARMOUR

UNDER ARMOUR

CREATIVE DIRECTOR

ALEX BARDOFF

ART DIRECTOR


NATHAN GRUNDHAUSER


PRODUCTION


EMILY BOIS
AARON ZUMBACK
MALCOLM DUNCAN


STYLING DIRECTOR

CHAD MOLIQUE


STYLIST


PATRICK RAMMELKAMP

TALENT

KYLE JACKSON

COACH RAC

YEAR

YEAR

2026

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