CLIENT / UNDER ARMOUR • ROLE / STYLING DIRECTION • CAMPAIGN / FW25 • YEAR / 2025

CLIENT / UNDER ARMOUR • ROLE / STYLING DIRECTION • CAMPAIGN / FW25 • YEAR / 2025

We Are Football men’s lineup for Under Armour
We Are Football men’s lineup under blue sky

WE ARE FOOTBALL

WE ARE FOOTBALL

WE ARE FOOTBALL

CAMPAIGN INTRODUCTION

FOOTBALL HAS NEVER BELONGED TO ONE KIND OF PLAYER.

FOOTBALL HAS NEVER BELONGED TO ONE KIND OF PLAYER.

FOOTBALL HAS NEVER BELONGED TO ONE KIND OF PLAYER.

We Are Football brought more than 30 athletes, creators, and cultural figures into one visual world. The styling system had to hold a large cast together without flattening what made each person distinct, using product, proportion, color, and character to make every look feel part of the same team.

ROLE / STYLING DIRECTION

Led the visual outfitting direction across more than 50 looks and 75 background talent, coordinating a large styling team and building a clear campaign language across men’s, women’s, and youth football.

CAMPAIGN FILM

Two athletes in a car for We Are Football
Women’s football team for We Are Football

CAMPAIGN CREDITS

CLIENT

UNDER ARMOUR

STYLING DIRECTION

CHAD MOLIQUE

CAMPAIGN

FW25

FW25

YEAR

2025

HAVE SOMETHING IN MIND?

HAVE SOMETHING IN MIND?

HAVE SOMETHING IN MIND?