CLIENT / UNDER ARMOUR
ROLE / STYLING DIRECTION
TALENT / GUNNA + PARKER McCOLLUM
YEAR / 2026

Gunna and Parker McCollum in distinct Under Armour Bouncy Tee worlds
Gunna and Parker McCollum in distinct Under Armour Bouncy Tee worlds
Gunna recording in the Bouncy Tee campaign

THE BOUNCY TEE

THE BOUNCY TEE

THE BOUNCY TEE

CAMPAIGN INTRODUCTION

PERFORMANCE DIDN’T NEED TO STAY IN ONE PLACE.

PERFORMANCE DIDN’T NEED TO STAY IN ONE PLACE.

PERFORMANCE DIDN’T NEED TO STAY IN ONE PLACE.

The Bouncy Tee was built to move between training, the studio, the stage, and everyday life. The styling needed to make that versatility feel immediate, keeping the product simple while giving Gunna and Parker McCollum distinct worlds that still belonged to the same campaign.

ROLE / STYLING DIRECTION

Led the visual outfitting direction across both talent stories, balancing the clarity of a single hero product with two different cultural identities, environments, and rhythms.

CAMPAIGN FILM

Gunna recording in the Bouncy Tee campaign
Parker McCollum with guitar in the Bouncy Tee campaign

CAMPAIGN CREDITS

CLIENT

UNDER ARMOUR

STYLING DIRECTION

CHAD MOLIQUE

TALENT

GUNNA + PARKER McCOLLUM

GUNNA + PARKER McCOLLUM

YEAR

2026

NEXT PROJECT / 04

We Are Football selected work

HAVE SOMETHING IN MIND?

HAVE SOMETHING IN MIND?

HAVE SOMETHING IN MIND?